
Luke Sturges is the founder and managing partner at Artemis ARC. Prior to starting Artemis, he served as an Explosive Detection Canine Handler and Security Professional. He has more than 10 years of experience training and caring for assigned working dogs; searching facilities, mail, cargo and people for the presence of explosives; and conducting antiterrorism operations. In this role, he performed explosive detection searches alongside Secret Service for U.S. Presidents, Vice Presidents and Secretaries of State. It was these experiences and the desire to continue making a public impact that led him to establish a Service-Disabled, Veteran-Owned Small Business.
Inspired by his military experience, Luke founded Artemis with the goal of advancing the health, wellness and achievement of our nation’s Veterans. To successfully accomplish this objective, Artemis leverages innovative marketing techniques, technology and data science to educate Veterans and service members and drive awareness about available benefits and resources. Luke’s experience enables him to provide tailored guidance based on clients’ unique goals and objectives.
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With 15 years of experience in all facets of communications, project management and strategic planning, Alyson leads the daily operations of Artemis. She is a proven problem solver and leader who applies data analysis and human-centered design approaches to engineer processes and create more functional organizations and more cohesive teams. She leads project teams and collaborates with partners to implement innovative strategies for federal clients, including the Department of Veterans Affairs (VA), Office of Personnel Management (OPM) and the National Science Foundation (NSF), among others. Alyson is passionate about her client’s missions and viewed as a trusted advisor. Under her leadership, clients have won more than 50 industry awards including Hermes Platinum and Gold Awards; Bronze Anvil Awards; the G2Xchange Disruptive Tech Program Award; and Gold Communicator Awards.
Alyson’s experience includes standing up program management offices, overseeing large-scale recruitment marketing and benefits campaigns, aiding change management transformations, documenting effectiveness and developing innovative print and electronic materials.
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As Chief Operating Officer, Mary is responsible for daily corporate operations, ensuring efficient and effective business processes for optimal client delivery. She collaborates with other executive leaders to develop and execute the organization’s strategies to reach business goals and objectives. Mary plans, operates, scales and matures Artemis’ corporate support services, including human resources, recruiting, information technology, security and accounting. She oversees staff and vendors to ensure quality delivery and customer service excellence to our Artemis clients.
For over 15 years, Mary has worked in various areas of corporate operations, most recently as Vice President of Operations at Aptive, where she led some of the company’s most important growth initiatives, including various strategic systems implementations and integrations, strategy development and process optimizations. Prior to Aptive, she was the Chief People and Culture Officer at Definitive Logic.
Background
- M.A., Human Resource Management Federal Concentration, Catholic University of America
- B.A., Psychology, Marymount University

Jessica Overbeck is an expert communications and marketing professional with more than 15 years of experience leading large-scale federal communications campaigns for the Veterans Benefits Administration (VBA), the Veterans Health Administration (VHA), the Defense Health Agency and the Department of Homeland Security. Over the course of her career, she has been instrumental in the development of the National Strategy for Preventing Veteran Suicide, the creation and rollout of a new brand identity for VA’s Vet Centers and VBA’s campaign encouraging Veterans to file claims for disability compensation related to toxic exposures.
Under her leadership, her team won 23 Hermes and MarCom awards in 2021 for a variety of print, digital, video, social media and human-centered design research products. In addition, she wrote, edited and managed content for the Armed Services Blood Program’s (ASBP) website, monthly newsletter and social media platforms. The ASBP’s website and newsletter content went on to win a total of four Army Major General Keith L. Ware Public Affairs Awards.
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Claire brings a decade of experience in capture and proposal development within the professional services sector. She leads Artemis’s growth strategy and oversees proposal management operations. Using a human-centered design approach, Claire has a passion for identifying growth opportunities coupled with a proven ability to cultivate innovative partnerships across industry and the Federal government.
Her extensive experience spans various agencies, including Department of Veterans Affairs, Department of Interior, Department of Labor, Department of Transportation, U.S. Department of Agriculture and the National Science Foundation. Demonstrating her success, Claire has excelled in identifying, capturing, managing proposals and securing multimillion-dollar contracts in marketing communications, project management, strategic planning and IT enterprise operations.
Claire’s expertise extends to researching and analyzing market trends, deciphering unspoken client needs, and leveraging this insight to guide her team in developing innovative solutions. Her strategic approach aims to expand the organizational portfolio and drive growth across the entirety of the organization.
Background
- B.A., Catholic University of America